Your Searchable Brand on Google is Finally in Your Control...or is it - Personal Branding Blog - Stand Out In Your Career

Your Searchable Brand on Google is Finally in Your Control...or is it - Personal Branding Blog - Stand Out In Your Career What if you had preferences as to which results were returned for each keyword you searched for in Google?   Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down.   For instance, if you Googled yourself and had your blog listed 1st and yourname.com 3rd, you could switch them entirely, and even remove your blog listing.   This is obviously bad news for Wikipedia.com, which has purchased almost all keywords and tends to appear in the top three results per keyword you type in. This is only from your view, but I predict that there will be result voting sometime in the future, as Google collects more of our information for advertisers using the popular AdWords program. What this means for your personal brand: First, it may give you the opportunity to increase your Google Quotient, by controlling which results appear on the first page that both exemplify who you are and create a positive PR presence.   Your Google Quotient is the strength of the results listed for your full name, within the first three pages of Google.   Strength is noted as relevancy and the site which speaks of your brand.   Second, as people customize their views, Googles search engine will become even more credible, as irrelevant content will vanish.   Lastly, there will be a full blown war with same-name individuals, such as the John Smiths of the world, who will purposefully be removing others sharing their name. What do you think this could turn into?